egta is the trade association of 112 television and radio sales houses that commercialise the advertising space of both private and public TV and radio channels throughout Europe and beyond. egta’s strength lies in the diversity of its members : they are independent Sales Houses or a commercial departments in a broadcasters’ structure. They are important companies in big markets or middle-sized companies in smaller markets.

A few information about egta members:

• egta has currently 82 TV members and 30 Radio members
• They are located in 34 different countries, of which 5 are non-European countries
• egta TV members represent over 75% of the European TV advertising market
• egta radio members gather 50% of the radio advertising market in countries where they are represented

egta provides a network for its members based on relationships with more than 1200 high-level advertising executives and more than 1000 experts in the media industry.

egta fulfils different functions for its members in fields of activities as diversified as regulatory issues, audience measurement, sales methods, interactivity, cross-media, technical standards, new media etc.

During its 35 years of existence, egta has become the reference centre for television & radio advertising in Europe

MPEGIF is an independent and  platform neutral not-for-profit  organisation facilitating and furthering  the widespread adoption and deployment  of MPEG and related standards in  next generation digital media services. It  provides a forum to exchange  information and views on technological, economic  and regulatory issues  that are relevant to these services. It also provides a  powerful industry  voice advocating the adoption of standards and consolidating  the  direction of the industry in the time of transition from analogue to   digital television and media services. Its focus and constituency is  derived  from cable, satellite, telecommunication and new media service  operators,  channel owners, content providers, broadcasters, equipment  manufacturers,  system integrators, software providers, as well as  industry advocacy groups,  industry analysts, financial institutions and  academic institutes.

The Digital TV Group (DTG) is the industry association for digital television in  the UK and is independent and platform neutral. Formed in the mid  90s to  facilitate the introduction of digital terrestrial TV in the UK, the group is  now at the centre of UK digital TV development. It publishes and   maintains the DTG "D-Book", which sets out the detailed  technical  standards for digital terrestrial TV in the UK, and runs the  industry's test  and conformance centre: DTG Testing. The DTG has ensured  the delivery of a rich  consumer experience, a vibrant and stable market,  and helped position the UK as a world leader in the evolution of television.  The group is presently focused  on emerging consumer devices and  experiences including Connected TV, 3DTV, high  definition TV (HD) and  video-on-demand (VoD).

Association of Czech Cable TV and Telecommunication Operators (APKT) promotes the interests of small and medium CATV operators providing, as a rule, also all sorts of advanced telecommunication services. It represents the operators in negotiations with legislative and executive bodies, the regulators, societies for collective protection of authors´ rights, etc. APKT also organizes efficient use transmission capacity of optical backbone infrastructure provided by long distance telecommunication operators, centrally provided information-base services and mutual exchange of locally produced TV programmes. It helps its members to keep abreast with technological developments by means of regular specialized workshops accompanied by small-scale exhibitions of innovating products.